Episode 278 | Druski Skit Backlash, Tidal Announces New Platform, Kanye Project, Plus more

In this episode of the Faces of the Future Podcast Millz & Rocket are back with stories from an eventful weekend out. Millz discusses celebrating his good friend's wedding and Rocket gets caught in the matrix again. the guys then discuss Druski's skit mocking Erika Kirk and if he went to far. Next they discuss Tidal's new direct to consumer feature and what the future of the music industry looks like. Then they discuss Meek Mill trying to break into a new industry, Kanye dropping a new project, plus more.

Transcript

SPEAKER_00 0:00

Oh my god, is that the faces of the future?

SPEAKER_01 0:06

How we doing it there? How we doing it there? How we doing it day? It's another Monday.

SPEAKER_02 0:13

That's not you show me a little like your shit to you. I showed a lot of you like a move.

SPEAKER_01 0:29

How we doing today? We got the episode for you. Shout out to the campaign.

SPEAKER_07 1:42

It's not enough. I'm running out of luck. Talk to me like you need it. Share with me a little secret. I can't help what I'm feeling. Stop being about you with the friend. We the lilac. Are you fake? When you look at me in a silhouette the other shape. When you dance with me. It's the way I move. It's the way I move. It's Emily. Yeah, it's the to- It's the Dario.

SPEAKER_01 2:54

We got one more for y'all.

SPEAKER_06 3:13

I used to pray when I was 16. If I didn't make it, then I'd probably make my wrist bleed. I can mislead, time my nightmares into big dreams. Holes for loving, even though we only sixteen. I was singin' notes while my niggas play with six kids. Walking in the snow before I ever made my wrist freeze. I was blowing smoke, had me dizzy like a lesbian. Niggas had no homes, we were living in the dead street. Couldn't find me like I'm off. Cover girls jumping out the page like they pops. Spending all my money on these niggas that I brought up. Taking care of families for my brothers when they locked up. And I had nothing to believe in. She like my futuristic stuff to the new spaceship. Futuristic sex, can't be filipade. She never need a man, she wouldn't man need. So I keep on falling for a daily. We was like coachella going crazy. Stack a couple M's like I was shady. Now I'm in tribecker like I'm Jay-Z. Rockin' sore, I am like it paid me. I just got a new deal with Mercedes. Got me moving dirty like I'm sway. All my diamonds dancing like they sway. All my diamonds hitting like they swally. That's so big. Got a business and a coach, living on the road, fucking Louis Alamonigan. Just for that money I've been feeding. Callie was the mission, but I would take a leave.

SPEAKER_03 5:35

I got Rocket in the building with me today. How you doing today? I'm doing good, man. I'm feeling a little tired though. Tired, tired. But we're here. Yeah. We here. Had an eventful week, went for weekend. Yeah, yeah, yeah. Yeah, definitely did. Yeah. Yeah. I was gonna save time. We'll get into it though. We'll get into it though. Before we get into today's episode, if you're listening to us on Apple, Spotify, YouTube, telephone to telephone about today's episode, make sure you click that bigger subscribe button and also click that support the show link in the bio. Helps the show grow, helps us get bigger, better guests, bigger productions, less interview the people that you want us to see. Um but yeah, Rocky, you said you had a solid weekend, man. What was you up to, man? Yeah, we stepped down on the scene. Um went to one of the clubs. Uh it was uh Future Night. Okay. You know what I mean? Um so you know, you had a couple bottles, you know, you know, good time, friends. Good enjoyment. Ended up being what? What were we gonna say? No, I said I said good enjoyment. I was gonna ask a question about just like the the theme nights that like a lot of cities are starting to have, because you know you had the the drink night. I didn't know future night was a thing. Yeah, I mean, I guess it was. Yeah. You know what I mean? It was DJ A Boogie. Okay. Um, so I mean it was a good event. Yeah. Um Yeah, it was just a long night. That's uh that's all I know. It was one till you it was up till the sun came up. Honestly, it was I mean, you know, the sun doesn't come up now until like about seven. It's a little later now, yeah. It was like 6 a.m. or 6 a.m. So we'll had a night. Yeah. It'd be like that. I mean, my week I was solid too. I had a night too. The homie uh Jamar, a longtime friend, got got married, you know, fan. So it was big vibes. All saw a lot of like old friends that I ain't seen in a minute. Um it was good to just celebrate, you know? Um food was great. Shout out to shout out to whoever catered that event. The crab cakes was going crazy. I ain't gonna lie. 30 of them dang, huh? Not 30, I had about 10. Yeah, wow. Yeah. Nah. I should have got more. If it's free as me. If it's free as me, that's why I said it's free as if it's free as me. But um it was it was great vibes, man. Um, but during the during the actual wedding, we got into a debate. And I want to hear your thoughts on it. Um the first one we talked about, like we got into a heated debate about it wasn't really heated, but like just the technicality of what's the hardest sport to play. Yeah. Um we put golf up there, we put baseball, and then like a dark horse one that came up was ice hockey. In terms of you really gotta know how to skate to be nice at that sport. Like Yeah, and do you really have to be nice to be really skate though? Yeah, you bro, you gotta be able to stop, turn, you gotta be able to change the direction. You gotta be able to have to have like good ankle support. I will I will agree. But there's a lot more to it, though. I mean, like you literally, when they jump onto the ice, they have to jump on one skate at a time. You literally lean it on one blade, bro, while trying to dip and dodge somebody trying to line you as you're jumping off. Well, I mean, if you know how to skate, you could you could maneuver. Yeah, but that's what I said. You said like the difficulty part though is like being like a top-tier skater. Like ice skating's not easy. Just like all these other sports aren't easy, boxing isn't easy. Yeah, but I'm saying like ice skating, you gotta you gotta balance, but then you also have to be nice, like with the with the um, like with with like with dribbling or whatever, passing the puck, all that type of stuff. You can barely see the puck, you got hand-eye coordination. You gotta be able to keep your hands up and duck and dodge while not getting hit. True. I think I think hockey's probably harder than boxing. Is it? Yeah. What? Yeah, I think I think so. But how's it harder? Bro, you have to do more like I just said, you have to balance on the on a on the thin blade. Okay, you gotta balance it. You gotta be you gotta be stop and you gotta be stop and go. You know what I'm saying? Stop and go. You gotta be able to do that. It's always go in boxing. It's always you gotta you gotta get you gotta get the skill work like with the stick work with the um hockey stick and all that. Okay, you're your hand, your hands. You got the coordination at all times in boxing. So, so same with hockey though, too. Hockey, you gotta box too. But you're dipping people trying to deck you into the boards every five seconds. Okay, what's the difference between? I mean that on ice, but somebody decking you versus somebody trying to punch your head off. But it's it's a combination of both and hockey. What's what's a what's more intense? I think getting hit into the board too. And versus you have pads on, but that's just one aspect. You just got gloves, bro. But I'm saying not gloves. Not when they rumble, they're bare fists in hockey though when they rumble. No, when they fight, them dudes throw the gloves in. Some do, some don't. It depends. Some do, some don't. Throw the gloves down, some do. They take the caps off and they get right to it. So like you're really big. You still got pads, bro. Bro, but they're not throwing body shots, it's all face shots. Okay, you just Yeah, that's a major part of it. That is, that is. I mean, it's not really if you really, I mean, yeah, sometimes they're they're getting it off, but the majority of it. And then if you get knocked, if you get knocked down, bro, on the ice and you're not wearing a helmet, bro, concussion. You have you're not hitting the canvas, you're hitting the ice. If you get knocked down, you you automatic concussion in fucking boxing too. It's not automatic concussion. Okay, it's not automatic concussion in fucking uh box. You're hitting the canvas versus the ice. I mean, uh it's way more difficult. Have you ever been on a canvas before? So yeah, I've been on the canvas before. Like canvases aren't soft. They're not, but they're not ice. I'm just saying they aren't soft. You still got pads though to kind of like. But I'm not saying like the canvas is soft, but I'm saying it's not like like ice, it would be different if it's like, all right they're flowing on concrete. You feel me, but they've not on the canvas. I mean, you still got pads to drop, like, you know, break your fall. But I think like when we got to that big, I kind of I think hockey's up there, bro. I don't think hockey's up there. You don't be in the top ten, I mean for sure. You don't think it's a top fiver? Top three? Um three sports harder than hockey. I'll say for sure. I will agree with um soccer. Soccer soccer's soccer's tough. I think I think hockey's uh tougher to master. Yes. Um I'll say you got baseball. I will say baseball as far as like pitching and like hitting the ball. Not so much like outfielding and stuff like that. Yeah, but the art of hitting and pitching, yeah. You gotta be nice, bro. You gotta also be able to throw like fast as hell. But yeah, I'll say I'm really thinking about it. What sport is swimming's a hard ass fucking uh sport to do. I got golf up there. Swimming's hard, bro. I mean, yeah, you gotta be you gotta be an athlete. Like you can. No, you no, bro. It's not just bro, I'm an athlete, bro. That's shit's hard, bro. I know. I'm saying that's just hard, bro. You have to be a certain archetype too to really be nice. Swimming's hard, bro. Yeah. Swimming's up. I'm not saying this, I'm not saying it's easy. I'm never gonna say swimming's easy, but I'm not swimming like if we're doing like, can you do 100 meters? Like not fast. I'm talking about uh that's what I'm saying. That's hard. You're right. I'm not even 50. You're right. Think about it because they really yeah, swimming is competitive with swimming, yeah. Not freestyle. I'm saying like a butterfly. Uh yeah. That joint's tough. Yeah, nah, the butterfly. Swimming probably be like That's up there, bro. It's hard. It's top five. That shit's over the hockey, bro. You think so? Yeah. I don't know. I might put swimming like right behind it. Nah, that body control in the water, bro. Body control on the skate. I get it, but like you're you're dealing with water, bro. True. I mean, if that's the case, you think I mean, nah, not water polo. Because water polo, you really just gotta be a water polo's hard too. Oh, yeah, because they go underwater. You gotta float. Yeah, the whole time you gotta show what see? Yeah, the water sports swimming's up there, bro. You think water polo's probably harder than swimming? I mean, because they're they're like swimming, they're swimming back and forth, back and forth, they're floating, they're trying to score. They gotta sometimes they underwater. They yeah, they doing it's probably harder. It's it's definitely probably harder than um swimming to a slight advantage, but I'm saying it all depends like what events you're talking about in swimming, though. Yeah, look the harder ones, like you said, like the like like the butterfly and the breaststroke, like well, backstroke's probably hard to backstroke is probably really tough. Yeah. I feel like backstroke's pretty easy. You think so? You don't know where you're going, bro. You're going at a rapid space backwards. You gotta you know. Well, at a speed, that's different. Yeah, you're right. Yeah, like going fast. I'm talking about far as like if you're just doing it now as like a class or anything, I think backstroke will probably be easy. Probably. But like, because like even if you think about when you're doing backstroke in the in the pool, like you it's not like you're seeing it, so you probably have to count your strokes like from the start. Like they probably trained to like, you know how like people hurtle? No, I mean it's more so just like you probably gotta go like and then feel it feel the line at the end. But what do you mean? Like the wall, the other side of the wall. Yeah, but at that point they got but they gotta flip before they get there though. Yeah. I don't know. But yeah, swimming's up there. Swimming's up there. No, I was curious. That was that was that's what I was. Actually, I I can't even really tell you yet now that I'm really thinking about it. I don't know. It's just I don't know. Let's see, let's see, let's see what let's see what the chat says in terms of like uh I'm gonna put in what's the what's rated the world's hardest sport. It's like I said, it's probably I mean the world's hardest sport. I don't think it's golf. You think it's golf? It's definitely not golf. You don't think so, bro? It's hard to master that, bro. But you can play it a little, you can play learn. I mean you can learn anything, but it's all about you're saying you're saying pure master. You're right. It says the most cited, it's the most commonly cited is boxing, and then ice hockey. Boxing's hardest shit, bro. They put gymnastics up there too. I get it, twirling and tumbling and all that stuff. What the heck is mountaineering? Is that the climbing? Probably. That's some hard shit. Nah, real shit. Yeah, like you were explaining a little explained it last time, bro. That's what remember we were talking about the guy that was climbing inside the building, you said climbing climbing the mountain was harder? I'm trying to tell you, bro. Like, yeah, you don't know how like the different structures of the rocks and stuff like that when you're climbing on a mountain, bro. That shit's different in all in all fashion. I'm gonna watch that documentary game because I found it, it's on Netflix. Oh, are you? Yeah. Um, but nah, okay, they got boxing and then ice hockey. So does that like I said, I'm interested. We always say we're interested in what the people think um when it comes to that. Um but let's jump into some Monday rundown news. Um the biggest talk of this past week was surrounding uh comedian Drewski. Um He just dropped a new skit. And I'll read I'll read like the rundown of history, and then we uh can debate on like whether it's whether it's uh warranted all the backlash it was getting or the support that it's getting in general. So it said on March 25th, 2026, Drewski posted a skit on X captioned how conservative women in America act. In it he appears in a white suit, blonde wig, and blue contact lenses portraying what many viewers admittedly identified as Erica Kirk, who's the widow of conservative activist Um in Turning Point USA co-founder Charlie Kirk, who was shot and killed while speaking at Utah Valley University in September 2025. Um the skit opens with Drewski's character strutting on the stage with fireworks, then moves through um a mock press conference, press conferences, and uh lifestyle moments, including lines, um, we have to protect all men in America, but really got to protect the white men. Um and the sketch racked up over a hundred million views across platforms um and triggered few uh fierce uh backlash from a lot of uh MAGA supporters. Um and then Senator Ted Cruz came out and said it was beneath contempt. So I mean Drewski, this is not the first time Drewski's I guess you has dressed up. What do you mean by beneath contempt? Um that means looking into this shit? I mean, I don't want to see what it says actually. It means something is so disgraceful or worthless that it doesn't deserve to be taken seriously, responding to. Okay. But he responded to it. I say beneath content. No, I mean, but he's basically saying like this don't mean anything. Like that's what I'm saying. Like she wanted she wanted something out of this. I guess I I don't know if this is a legend, but like there was a post saying like Drusky said that they try to like uh sue him for like defamation, but you can't you can't sue somebody for like comedy skits. He didn't even reference he didn't like say her name or anything like that. So I mean it's one of those things if the shoe fits. Yeah, but I mean he did, he did really mock like a lot of interviews that she's had and things of that nature. But I don't think that um it was warrant him like getting in trouble for it. Nah, I don't know. To the older Jays debate about should comedians be able to go as far as they want to when it comes to like jokes? Yeah, because it's a fucking joke. Why do you think they took it so serious though? Because there's all there's always a truth behind every joke. If people are obviously laughing towards it, there there has to be a reason. Like there has to be like like I said, some sort of like resemblance to that joke, you know what I mean? Yeah, and also when it comes to that too, like people were, and we talked about this on the pod in the past too, just about um people saying like, oh now these now white comedians should start dressing up in blackface and doing X, Y, and Z, and people are debate, oh it's not the same thing, it's not the same thing. Like It kind of is, isn't it? Dude, do you think that do you think that I guess now since I guess the doors are open on like the the way like Drewski's been doing his skits and like even how like the Wayne's brothers did their like the white chicks movie and stuff like that, people uh don't have the right to get mad if if blackface is a thing? Bro, you really can't get mad because it's like if it's okay if like you said Drewski and the Waynes bros to do it. Now if a white person does it and they become a blackface. Because one of the one of that famous actors, they did it in like it was like Tropical Thunder or something like that. Yeah, it was uh No, I know exactly I want to say was it Al Pacino? No, it was it wasn't Al Pacino, but uh but but but to your point though, yeah, the world can't get mad at it at the end of the day. Do you think do you think we're also getting we're getting like too sensitive as a society? Like when it comes to like jokes and things like that. No, I definitely do think like this day and age when it comes to like dark humor, sense of humor, like everybody gets out, tries to make some sort of like, oh, you're so racist, oh this is so insensitive, and it's like it's a joke. Like most jokes are supposed to be like outside the lines, if you get what I'm trying to say. Yeah, and then also like when they were talking about that too, the com when they pushed it outside of um just like the whiteface stuff that they were saying Drewski did, they were saying, Oh, why are you making fun of like a I guess in their eyes a political figure? He just got like assassinated in front of the entire world and all that. Like if they were to do that, I guess it's like M OK or something like that, that'd be backlash. Do you think making a joke like that's too soon? Or is it just like Drewski was just like, it's just it's a common theme that people were talking about, so I'm gonna make a joke about it. Was he making a joke about Charlie Kirk or his wife? His wife. That's how I look at it too. And I and that's what I said. I was just like, bro, it's a it's an ongoing, it was it's been an ongoing conversation when it when it comes to like how she's been reacting or acting in the media. It's not like a quiet thing. So I feel like he just capitalized on something that everybody was saying like wildly in general. Right, and he made a joke out of it to be making people laugh. And he got a hundred million views. That's what I'm saying. I mean, if that's the case, you need to sue every last meme, you know what I'm saying, that's about her and everything, because what? That's defamation of what's her character. Yeah, I don't see that, I don't see it as that though. No, that's what I'm saying. It's not going anywhere. Like you say, it's beneath them. Yeah. They got bigger issues to worry about. Yeah, way bigger issues. Versus Mrs. Erica Kirk. So Mrs. Erica Kirk. Um, and this brings on to my um my next uh I guess segue into like Drewski as a as a brand in a whole. Um because there was a thing that was going on online. They were talking about just Dr.'s come out and how he's been like ahead of the curve with a lot of different things. Um and just when it's like creating shows, how we talked about, I guess like different creators that are that are major, like Kai Sanat or any other comedians, or I shall speak, maybe creating their own network like a Mr. Beast or or things of that nature. And Dr.'s kind of done that. He has done that with with um all the different um skits and and and uh productions that is that he's capitalized off of. So like I guess one, would you say Juicy's like leading the charge for this new generation um when it comes to how to capitalize off your brand or come become going from like an influencer to a household name, a household business, that type of thing? I think he's I mean he's one of the one of the lead the leaders of it for sure far as like just creating shows from like you know being a guy that made skits to comedy um to you know now doing like live like concerts to have you know could have been artists you know what I mean right right so I I feel like on the production side I think he's definitely in the forefront because he's he's he's literally in you know a little bit of everything right now yeah I mean remember when we like because that that that that brings me to like what kind of what we talked about before about like if he if Drewski's like global or whatever do you think this is the moment that kind of crossed him over to the what it could have been not could have been but I'm just saying like this this whole Erica Kirk skit or whatever it may be I mean it's more still you know it's still United States based I feel like people know Drewski just off of his skits yeah and also I'm saying like uh other stuff too but I'm saying like his skits are viral like a hundred percent because he makes stuff that's literally universal like it's not just culture yeah it's it's it's it's across the way it's it's literally everything that's that was the point I was getting at too but when it comes to when it comes to I guess the business side of stuff do you think what what what do you think I guess it would take for a creator like Drewski I guess say to partner with like a Sony partner with like a a a bigger brand that's that's has a bigger stake in I guess whether it's buy his shows or have him create like a maybe like a new comedy central or or things like that. I think like I would do I would do if he's on some like brand partnerships and stuff like that. I would if he already has his own production I mean granted you're gonna be at like different production sites and stuff like that I would do like more so do skits with like Target, Walmart and all that stuff like that like you know series of him doing like you know what I mean if he's promoting the brand like he does like his you know whatever not like could have been but like a pure like skit like it could be like two minutes five minutes just and subliminally marketing target's items or whatever I get what you mean yeah yeah you know what I mean he could also do something along the lines of um you know how they have like the office or whatever the show the office like you use targeted example as as a brand I don't know if that's like a brand he works for like T Mobile whatever is a brand that he has it has a deal with yeah um where he did like a that style show but like in T Mobile where he's like a uh um an actual character that works for them a person whatever like you said like you said make series of that would be that would be come on fire bro I wonder why no one's ever done it like done anything like that yet well somebody's gonna hear it and the idea well it's cool yeah I mean the universe for for it to be made I think I think I think that when it comes to I guess like the influencer influencer area too I think like the idea of what influencer is is gonna is changing too like the old age just like post a picture brand whatever you get a brand whatever I think that's that's slowly going by the wayside um I think more people that are like like you say have shows or have podcasts or have comedy series on these on these networks are gonna be the ones that get the brand as a as opposed to the people with just like big followings on like an Instagram or whatever it is. I agree um all right let's see what else we got in the news today all right so it says title launches a directors to uh fan downloads it says as of March uh 15th 2026 um title now allows independent artists to sell digital uh downloads directly to fans bypassing traditional distribution keeping 90% of sell uh artists keep 90% of their sale revenues in at a 10 uh percent flat uh platform fee no subscription is required for listeners to purchase um the move puts title in a direct competition with bandcamp which has long been the go-to platform for uh that kind of artist first directive fan model um artists get to set their own prices and must own 100% of the rights of the recordings and compositions um if they want to be able to sell them um I mean when it comes to this I see this as like direct to consumers continue to get bigger and bigger and I think when it comes to streaming platforms they're probably all gonna start doing this now. Yeah like so so can you kind of break that down so they're now doing essentially what like Bandcamp was doing before you know like Bandcamp is a direct to consumer platform where you can upload say you have an album mixtape or whatever you're not streaming to people if they want to listen to music they probably could listen to like a little preview maybe or whatever may be but if they want to listen to the full project they have to download they have to buy it and download it to their to their computer. Oh they gotta like like it's a it has to be in your library. Yeah it has to be like when you buy it it's in your library automatically like you can't just listen to it on the stream or whatever maybe like iTunes wholesale and that shit. Yeah so like so iTunes iTunes if you go to like most people that have apple they don't use they don't buy music in like the iTunes store you know right so this is I guess title's giving that option as well too um where people can either listen to the streaming obviously on on um on title or they can download it if the person only has it there to buy I mean do you think do you think Spotify will go to that model? Because I don't know if Spotify has like a a like a Spotify store where you can just buy purchase the music at full rate like if it's like an album's like$9.99 or something like that you can't like buy it on there. My thing is like why are they doing it like that though? Like I'm I'm just streaming it what do you mean what why are they doing like you said oh you're gonna have to download it to listen to the music versus no so like all right so when you if you go into iTunes I'm maybe I was explaining wrong. So if you go into like the iTunes store like where you can buy music you buy the music and now it's in your iPhone like library Apple Music library you can st you're still streaming it but you're buy but you're it gives you the ability to actually support the artist as opposed to just streaming it. Does that make sense? So like now title is has a directed fan downloads and I guess with everything going on with like even becoming a platform a lot of these artists are going to I feel like every streaming platform is going to have that option now for them. Like I said I don't know if Spotify has one that's why I said I'm about to look it up to see Spotify as a directed consumer. Yeah I mean I get I mean I don't know if it's gonna do much for from in my eyes. Why not? I mean yeah it's an it's an option but doesn't you just said like Apple already has like a feature for that yeah but I don't know if I don't know if Apple so like when we upload music for like the artist that we work with it automatically goes to the iTunes store and end streaming. I think with title they have the ability not to put it on streaming but you can buy direct to consumer in your in your um in the app as well so that's that's totally different than Apple that's totally different. So like when the music goes live on Apple it's already live on the stream and it's already live in the store so they have the option but I think with title what title is saying is that they have the direct to consumer option where when you're uploading it to title you don't have to put it on just is just ah that's the difference. I got you yeah so a lot of things not at simultaneously you can either do it one or the other if you if that's what you want to do. Yeah because that that would that would defeat the that would defeat the purpose obviously um but I think I wonder if like that's why I said I wonder if Apple's gonna switch their model where people can just yeah and then it becomes like all right how these DSPs the DSPs become like the new labels or whatever it is like how how what's the percent that they take because eventually it's gonna be a percentage war. Like yeah title has it at 10% right now um uh says file so direct listeners keep yeah so I think title takes 10% um but like if everybody's doing that don't you think they're just trying to gonna keep increasing the percent like how are they gonna like the other stream platform is gonna set a market like all this is going to be I mean the the only way they increase the percentage is if like they offer a certain type of package. Yeah like pushing your music like at that point it just like it's either going to be more so like you gotta pay to play for that package or it's like your music really just has to be top of the line. True true and I think when it comes to that as well too there's top of the line too might be like you said that if you're paying to play it could be like the route like how United Masters kind of works where they have the different tiers like oh we you can upload our stuff on there but like if you want to get this you have to we gotta kind of choose you quote unquote to yeah so is it just that's what I say is it the same hamster over and over again just a different way like yeah so it's something it's something new. True true you know what I mean something new to where it's the game huh we're just I mean I'm there's probably people that see it too but like it we're just ahead of the curve to where we already see how it's moving. Yeah you know what I mean like because ultimately it's like clearly the labels before were just moving in like an older type of style. Yeah. But now that they're seeing this all how like streaming can get so lucrative and it's still like the wild wild west they're trying to capitalize on the DSPs. Yeah they're trying you said they're trying to control the data and control the market where they're either buying these platforms yeah so you say univers Universal did the deal even which like sense the year they're yeah we're caught we're acquiring you that's what that's what it pretty much is kids isn't even like you can put your website or something like that or yeah they do a lot they have or the marketing features and all that type of stuff they do software IP the IP like I said they're buying this like now all the artists that go to there whatever universal's gonna cut regardless so it's like that's what I'm saying as you're so my question is like to what will we say to like artists though that like how should they maneuver should they should they try to build their own type of thing where people have to come directly to them and not even on like a title or whatever but if you do that it's like you're limiting your market unless you're are you allowed to like set your price at whatever price through like so I would you know if you want to hear my music I would upcharge on title and then have my website to at a certain price. So they can so they have the option? Yeah whoever's title they might just download just because they have the app but I mean like I'm trying to think like you get what I'm saying I get exactly what you're saying. Like the because they're already taking the percentage so I have to set my margin. Yeah you have to set your margin but then also like my only where my only thing is like if somebody is because it's like my better my better control because I'm like alright I'll release three titles first if that's my obligation right we're setting it at this after let's say three weeks I'm gonna release it out on my website yeah and it's gonna be at my price so so my only thing is like the the user aspect of like say you have it have say I'm a listener right of an artist I'm a listener of you you're you're one of my favorite artists and you're dropping you're dropping it on title first for what because that's your obligation you set the price super high um and then you also on your website like the user aspect of download it on your website how does the music get to where you can like put it in the playlist or whatever it may be that's one thing I always never really understood. So say I'm going directly to your website to to download the music because it's cheaper and I want to listen to it on my phone. Like how do I set that up in a playlist to always like how do you play music on your phone without one of these platforms whether it's title whether it's Spotify whether it's um they're gonna have to get a cut so what? I mean inevitably they're gonna have to get a cut yeah that's what I'm just curious no but I'm saying like no so if they buy it off my website I mean regardless you're still getting money off my stream. Yeah yeah you're getting money off the stream but I'm not thinking about it so it just like it just like at the end of the day you're getting your front end and your back end title we're putting it at this price on title and then it's like I might do a deluxe have the full album on my shit and just have like exclusive songs. Yeah you know what I mean just so I can get my dollar. Do you think it really helps do you think it really um do you think it really helps the the artist in the long run really or not really? What do you mean? Just like the way things are shifting right now. Does it really help? I mean it just all depends how you look at it bro because like there's still ways to capitalize off of it but at the end of the day you know you're gonna have to deal with these people. So it's just more so it's how can you get your front end and your back end. Yeah like because they they're guaranteed getting that front end. Yeah and then I mean the back end too but it's just like ultimately you're gonna have to go through them like that's what I'm saying like your website's gonna be your website but it's just like like you said it's gonna get down to like okay they can buy the they can buy the uh song off your website but like we're how they're gonna play it. No that's true. Unless it's a unless it's like a file you download to your to your phone. Yeah and I'm also I'm also thinking like how are they gonna that's dope though. It is dope it's dope. I was even thinking like when you're talking about the pay to play aspect um what do you think are gonna be the biggest things that people would have to pay for to I guess maximize the platform placement yeah so like like oh trendy music or like yeah placements and like like advertising and yeah that that's the big thing I think now is just like the advertising. Yeah it's all about the ads bro yes sir like even on these platforms is crazy it starts off as like being being about the music but now everything telling what you're called the other day just I was like yeah you know how to make music but it's just like now you just need to we gotta make you understand the business because it's like at this point it's really not about the music people are gravitating to it's more so like how can you like navigate through the business of the music. Yeah the business of the music then like even like you were saying like with the ads and stuff bro I'm starting to realize it's like that's all that matters. Because you said the data the information who how many people following you where that whatever it is so we because they just want to target them to buy something else. Yeah because people because the businesses want to get on these platforms whatever it is so I mean the business of it is is that's why people don't they fall out of love with it. Yeah you start to you start to see you start to see for what it is man and and that's what they mean by it's deeper than rap. Yeah this this music industry man it's shifting it's shifting a lot um it well is it or is it just more so on the aspect of it's just right in front of us it's right in front of us what I mean is it's right in front of us but it's just like obviously labels are doing what they always have done but I feel though I feel though like a lot of people don't really understand what they're doing. Like not the art I'm talking about what what these businesses are doing. I mean everybody's human yeah so it's just like people I mean you gotta think about all even all the way at the top they're probably throwing things at the board and seeing what sticks. Yeah but like that's why that's why I posed the question though like is this really gonna benefit is this slight shift really gonna benefit the artist like when it comes to this because yeah when it comes like direct to consumer you get you're gonna get more for your dollar and all that but it is it at the end of the day you said the front and the back and the label's getting there front and the back and no matter what but it's like you go to the age old question are you really independent or do you or is the label that's investing in this in this new this new entity exactly pushing you because oh they know you're the your music's moving numbers so I'm gonna put you here we put you here without you even knowing you're just thinking oh I'm nice whatever it's like I don't know you're saying you're right on the money that's is I mean at the end of the day it's like when you're coming into something with your you know your team or whatever like yeah you can say you're independent but like ultimately you you have to go through that machine if you have some sort of value you get what I'm saying yeah like if you can become some sort of asset to whatever's going on in this space subliminally yeah you're you're not gonna be not no some not subliminally fucking literally you're not gonna be independent yeah you're not wrong about that because I mean you we we were better off with the digital media area being low key and we figured it out like just through the books and just research. Yeah because now everybody has the like the the access to just figure that shit out. So it's it gets diluted. Now that's true that's true. And then before we go into like the song of the day my last question um that I had just about the shift of not just like the music industry from the artist standpoint from the media standpoint of do you think like we saw we saw the we saw the shift from like double XL to on the radar or whatever do you think more and more platforms are going to start going back to like physical physical copies as well too? Like magazines and and that nostalgia vibe I think yeah I mean yeah no I really truly do think so because I even um the other day I seen baby keems concert in like LA yeah it was like right under the bridge or something like that right yes and I really truly think that it's gonna go back to more physical like organic work because I mean like now that we're in the era of AI and saying AI can take over music people are really gonna have to or artists are really are showing that nah like AI can't really be feet on land. No 100% and also the reason I was asked because like I don't know I I don't know if you saw watch the baby keeps in the deska interview too um where they just walking through New York it wasn't like a sit down interview it was like one of those old like MTV style interviews where they're just walking through the city and talking and having that type of conversation I think like that real journalism asked gonna come back like how you said he had the pop-up show like in New York he had the pop-up show in um in LA like journalists are gonna go there tell their stories that way and then you know post it on like their substack or things of that nature but I do want to see physical like the physical stuff come back because a lot of these artists also are like these major artists um like we could keep using baby key as an example like they're not posting on socials as much as they used to you feel me they're going away and they're coming back and then yeah I mean it's good because we like you said we're fighting against AI. Yeah so like the fact that we're not doing the typical traditional you know interviews to where like things can get altered like it's more appreciative that like they're doing certain things like walking around through New York or you know having his concert under the bridge or you know whatever artists are doing now that's right even what Cole's doing like now he's going to different you know okay popping up showing okay yeah I'm actually real I'm actually can have a conversation you know what I'm saying like knowing that he's a person of like mystiqueness in a way no I agree I just I just want to get your thoughts on that man because I don't know I just like the way I guess things are shifting when it comes to like the creative landscape we've been saying that for the last few episodes but um I just like that the real art like you said I don't know if it's because the times of the world but it's just like things just feel a little more like I'll say nostalgic bro yeah I think because we are in a time of like like you said everything that's going on globally to where it's like people really need physical people to like talk to them. You know what I mean? And just be like oh snap oh I've been there or I know where Cole's been at to where it's like oh he's so all the way up there to where it's like he came down. Right. He touched grass. Yeah man so just saying just saying that's a fact though um all right let's jump into the face of the future song of the day presented by MBT Media. If you listen to us on Apple, Spotify, YouTube, telephone to telephone about today's episode The Face of the Future song of the day comes from a rising artist from South Jersey goes by the name of Soul Child.

SPEAKER_05 41:44

This comes off for later latest project titled Rebirth once again this is Soul Child travel size but they just want me to want me to let it fuck the water more speaking for the nigga never left the hood they just know the gonna go for this whole he's in some mud living life just by the mud but still tryna raise this sun and show my hand no raisin in the sun promise when I fly back on my break it's gonna be hungry just to show a motherfucker what can happen with the drums and belief I'm still looking at the sky and think of breeze. I think a Robbie think of Trolla El McDonald I think the sea I think the train said I'm still trying to pay the least and it's we try to tell my clear sky just on me I'm in clear sky just follow me I'm gonna go with you not had to live with the I mean I don't have that to I just

SPEAKER_00 44:19

Oh my God. Is that the faces of the future?

SPEAKER_03 44:22

Once again, that was Soul Child Travel Size. Soul Child Travel Size off her latest project titled Rebirth Theory. And I guess him trying to get into build his own tech company, things of that nature. People were making fun of him as well. But also, he's not the only like hip-hop artist that's been kind of speak not speaking, but making comments about the AI world and trying to like dive into it. I think Baby Keen was talking about like uh Claude and all that, trying to figure that out. But people were clowning to me. So the question I have for just you, the listeners, and all that, like why do we always knock somebody for trying to you know expand outside of what they're known for? Um, because people are just haters and don't want to see, you know, I guess people that look like them to excel, so they find reasons to downplay, like saying, oh, he doesn't know what he's getting himself into. Oh, he's just trying to deal with the white man's doing. Like, you know what I mean? Stuff like that, to where it's like maybe he could be create potentially creating opportunities for you, you know, people that look like us that uh that want to go in the tech space or want to do like cybersecurity or computer science or you know, engineer work. You know what I mean? Right, right. And like the real story behind it says um that Meek secured$20 million in uh Series A funding um led by Adriessen uh Horzwitz, I don't know, I think that's how you say his name, for an AI startup with a post money valuation estimated at 100 mil. Um so that was that's like the story they said, oh, it's gonna get acquired, whatever it may be. But like you said, when it comes to that, I mean I think I think yeah, people just aren't used to that. Like they were making, they said, oh, Meek made a LinkedIn and all this type of stuff. Um, but someone who's I think it was wild that said like a lot of his deals come from LinkedIn because that's like all the business people are at. Yeah, I mean, a lot of like you said, business people are not really gonna be. I mean, there obviously people have their Facebooks and their Instagram and stuff like that, but like that's probably for their personal lives. Yeah. Like, granted, there's certain situations to where like some spaces, Instagram, you know, Twitter is like a necessity for them. Yeah. You know what I mean? Yeah, I think I think You get what I'm saying? No, I get exactly what you're saying. That it's not like a that's not like their go-to space for whatever they're doing. A lot of people like I use like obviously like each platform's for something different, but like if you're trying to do business, I mean it would make sense to make it whether you're artists or whatever it may be, yeah, you have an IG, but maybe if you're trying to get deals, that's where you can find. Also, like, what if you're trying to bring on hirees and like to employ people? Like LinkedIn is another space, like, yeah, meek male, but I can be meek male outside of rap. Yeah. Yeah. I mean, he's he's done it before, like at the door of the form stuff and all of that. Um, but I was also gonna say, like, when it came to like LinkedIn, if I was, if I was an artist trying to even say I'm not even trying to get into like the tech space or or whatever, if I'm just trying to find funding for my career, right? I might go there and just be like, you can literally see who the CEO of a company is or see who this person is or that person is. It's like, why not be over there? Why not have a platform like that already? Because if you if you go on, I don't know how often you're on LinkedIn, but like um, when you go on there, that the platform's shifting. It used to be just a straight up, you're looking for a job, I'm trying to get hired or but people are posting like content, their creative stuff, they're posting a lot of stuff. Yeah, and there's feeds now, like they have like their own reels and and all of that. So I mean, what do you think about the evolution of that platform? Because, like I said before, it used to be a platform like if you're trying to get some work or get a job or get hired somewhere, that's where you go. But now it's more so of another content creation platform where people are posting newsletters. Facebook for business. Yeah, it's it is a Facebook. That's a good way to put it. It is a Facebook for business, essentially. Yeah, yeah, because it's like us, you can message, like you said, it has all the different features that Facebook has when it's in in during earlier phases of Facebook. But I mean, like I said, it's a great social network. Because it's like you can find, like you said, different people on all levels of the business world. What do you think you know what I mean? Yeah, or get somebody to contract or do a job or whatever the case may be. What do you think? What do you think the like right now? What would you rank top social media platforms? Um far as like people of use or no, not people, not what people use, but like to just get things whatever you're whatever you're trying to get done to get done. Yeah, I would say um social media platforms, like apps. Like apps, like I'm saying like Facebook. Google? No, no, no, no, like like Facebook Google. Google's app, isn't it? Nah, I mean I mean like social media, it's not like a social media platform. Um I'm talking about the apps, like like I said, like whether it's Facebook or Instagram, whether it's X, whether it's you're on uh you're on LinkedIn, you're on TikTok or like a Discord or something like that. I would say to get what you need. Yeah, whatever you're trying to get done, like this is the best platform I can utilize to make that happen. Now you got five? You want five? We can do three. Five. All right, bet you got I think everybody uses like just chat GBT these days. We can sit down a social media. Oh no, no, you know you said app. You said app. I meant like social media platforms. Okay, my bad, my bad, my bad. Um Reddit? I would say I would say what you need. Yes, I can there's no wrong answer, I'm just curious. I can say that social media. You're interacting with people, you have your own profile, you can post stuff, yeah. Okay. Um I would put I'll probably put no specific order, I'll probably put LinkedIn's up there. I would put I said some shit, what Facebook would probably be up there. What you need. It's the biggest platform, bro. I have to put it up. I have to put it up there in terms of just like just market share. Like if I'm trying to advertise or whatever, like to get what you need? What do you mean? Yeah, bro. I'm saying to get what whatever it is I need, whether it's I'm trying to build my business or I need to get what I need or or whatever. Like what I'm saying you're gonna need is whatever you're building, like, what's the best platform you think to like can maximize that like 10x beep like that? No, I'm talking about information. Yeah, I mean that could be part of what you need, bro. I'm not saying building like a business, I'm saying like to get information. Okay. I mean, yeah, I'm saying that's that's part of getting what you need, though, in my opinion. Like, that's part of like if info is like you said, I'll put you to I'll put YouTube up there, I'll put YouTube up there. Yeah, yeah, because I wasn't even thinking on the aspect like just pure be I'm just talking about just generally information. Okay. If we're talking general information, then yeah, YouTube is that YouTube probably one, in my opinion. You YouTube and then I would say I would say X is up there for me too. Realistically we're talking about information. It'd have to be YouTube LinkedIn and India like damn near one. Two. Yeah. Then it'll be X. Reddit. And I think you're on it on Facebook still too, bro. I know you don't be on it like that. Oh yeah, you probably can put Facebook. They be having like they've come, they like they literally monopolize, but I'm not throwing Facebook under the bus. I'm saying they be at five. Okay. Okay. No, I'm just curious, man, but I think like YouTube probably won, because you can literally learn any and everything on that joint. Yeah, for sure. Any and everything you join, like like Reddit, you can you you find everything. See, I'm not real, I'm not really a big Reddit guy. Like, I've been on Reddit, but I'm never, I'm not like I'm not down. As far as like going like getting your links and just trying to find like what you want to find. Yeah, because Reddit's like, it's what is it? That's a chat room kinda. Yeah. We got people that will go down that rabbit hole. Yeah, it's a lot of subgroups and like that's what cult groups, all that type of stuff. And the people is the best way to get your information, right? Yeah, yeah. You I feel like Reddit, you get a big you could get a real good post on what people are saying because it's like most people don't have like it's not like a regular profile where people see your face, whatever. It's non-biased, it's anonymous. It's anonymous, and everybody just saying their real thoughts, so you can get a good post on it. But like, like I said, I mean, that is a good one I need that people have been saying Reddit for a while. Like for a while, in terms of like you said getting information and doing X and doing that, but I mean, I don't know, man. I don't know. Um The last topic I got, what's the last time I had for you? Um was where is this at? Lost that joint. Oh, we were talking about the Yay joint before we started. What do you do you think? Um I know I'm not gonna die because we haven't listed what just came out like before we aired. But um I haven't really heard too much about it, which I'm surprised. I think yeah, I mean, I'm not see it's obviously no, like nothing. It's not even it's not even it's not even because I think it's gonna hit me in a wave, bro. Like it's gonna hit my album. You think so? Yeah, I think it's because like I know I know that it dropped, but I wasn't able to just really sit down and like Yeah, I mean, not to cut you off, but I mean I I understand that, but I mean in this Atlantic, like I don't hear people talking about it. Like it's for such a big artist, for such like the lead up and like the stuff that that was that was going on with him having like a a bunch of people in his queue and all that, him potentially going on a tour. Yeah. Like I if it dropped on the 28th, and I haven't heard like any chatter. Nah, I'm I'm not gonna lie, I've been seeing people post songs of Yeah, I have, but I'm not gonna sit here and say like, yo, the world like you know how like when a when a when a when a great project, I'm not saying it's not great, because I haven't really put my foot in it yet, but I'm saying like you said, people didn't drop everything, what they were doing, and like went crazy for it. Yeah, it's yeah. But it's early though, bro. It hasn't even been a week. And I know it hasn't been, but like, but like think about it, yeah is yeah, bro. It hasn't even been a week. Like if Ye drops, it's anybody like if it's like a J drops or if like a dot drops or somebody like that, or Cole drops, like, bro, whether it's been a long time or not, we're gonna hear some type of chatter about it. Because the media doesn't want to push him still. Maybe that'd be why, maybe that's why too. Maybe that's why too. But I thought I'd at least like but that hasn't stopped anything before though when the media hasn't pushed him, has it really? Like, I feel like he always, yeah, yeah, always cuts. But it's early, bro. It's early, bro. Like that's what I'm saying. It's early, bro. It's early, it's early. Okay. So we gotta really put our foot like that's what I'm saying. We really have to put our foot. What do you mean by that's early though? The album just dropped. Yeah. To make a real pure judgment. Not even to make a judgment. I'm not even talking about to make a judgment. I'm just talking about, yo, Ye drop. Yo, did you hit not even like, oh, this song's like this song is fired. Not even talking about the whole album. It's just like, like, like I said, when Cole dropped, that people were talking about a couple songs. I'm not saying it was good or bad or whatever maybe. There was a discourse being had. Like, with this. When the football was dropped, the people were just like, yeah, did you listen to the coles? And you know, people were like, oh, not yet. Or I haven't really sat down and listened to it. I think the same effect's gonna have with Kanye. Like, we just gotta really start to finish, listen to that shit, and just really have a judgment. Because I feel like, I don't know, bro. Like, I feel like when I listen to it, there might be some some good songs that I There probably is good songs. Yeah, there probably is good songs. Like I said, I mean I was just expecting to have a little bit more. I get what you mean. It's not like a life of Pablo Vec game for sure. But I don't know. Or even the last few projects that he done, you know what I'm saying, that weren't even, you know what I'm saying. Yeah, I understand. No, I understand. I mean But he did also have a way bigger build-up to those other ones, too. Right. That's a fact. Like he did a lot more leading up. Like maybe I don't know. Maybe, maybe his push Go ahead. I was gonna say maybe his push isn't an American market anymore. Maybe his push is maybe out there wherever he's been touring doing shows, that's been his. Or maybe his push is gonna be like as he's doing his tours. True. And like, I I don't know. Like, I that's what I'm saying. There's always stuff so unexpected with him. I really can't put the needle or put the point right where I'm supposed to figure it out with Kanye. Yeah, yeah. I think I think now that we've been talking a little bit about it, I think it's I think maybe this isn't his focus right now. Like the American market. No, no, the music, but like I don't know, just based on, like you said, he when you even when you said like maybe the media doesn't want to push him, whatever, like obviously the controversy that's been happening left and right, yeah. Uh, and maybe he really proved to himself, like, yo, maybe the Tokyo market or the Asian market or the Chinese market or whatever it may be is just as effective with the Australian market, that whole collective on the on the Eastern Hemisphere Um is bringing me just as many dollars in. Right. No, I agree with whatever it is. I don't know. No, I agree with that 100%. But Tom will tell. Hopefully, hopefully the album does grow. Yeah, I think it will. And we'll definitely give a review of it next week because we'll take a listen to it. But um that's all I got for this episode. You got anything else for me? Um, nah, yeah. Like I said, I'm I'm looking forward to next week because uh I'm definitely gonna be listening to that uh album from start to finish. So that's a bet. All right. That's all I got for episode two seventy eight of the Faces of the Future podcast. It's your boy, Millie. Peace.

SPEAKER_00 58:19

Oh my God. Is that the faces of the future?